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Posts tagged with "coachella"

Tupac Hologram cost $100 - $400k!

tupac hologram
A holographic image of Tupac Shakur performs with Snoop Dogg during The Coachella Valley Music and Arts Festival in Indio, California.
Kevin Winter/Getty Images for Coachella

                                                                                      The hologram of Tupac Shakur that “performed” at Coachella with Snoop Dogg and Dr. Dre yesterday cost somewhere between $100,000 and $400,000, reports MTV News. The precise figure has not been disclosed but according to AV Concepts, the company that created and staged the hologram, that is the general amount required to produce a similar effect. 

"We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life," Nick Smith, president of AV Concepts, told MTV. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life." 

MTV reports that the Shakur hologram was created by the Hollywood special effects studio Digital Domain, who have previously worked on films such as The Curious Case of Benjamin ButtonTRON: Legacy and X-Men: First Class. After months of planning, the studio created the hologram in nearly four months. 

AV Concepts would not confirm whether or not all of the hologram’s vocals were pulled from actual recordings of the late rapper. It seems somewhat doubtful that anyone had tape of Shakur shouting “What up, Coachella!” lying around, since the festival did not begin until three years after his death in 1996.

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Childish Gambino to release new mixtap

April 16, 2012 5:10 PM ET

Relaxing before his Saturday mid-afternoon set at Coachella, Donald Glover, a.k.a. Childish Gambino, revisits a debate that he had earlier with his team about when to put out his new mixtape. “We were discussing on the bus whether or not to release it in a couple of hours,” the 28-year-old actor-rapper, who is wearing a ZZ TopEliminator cut-off, tells Rolling Stone. Glover opted against releasing the tape during the fest – and at press time, it has yet to hit the Web – but he says it’s only a matter of time before he drops his new material. “It will be coming out extremely soon,” Glover says. “Like, extremely soon.” 

Glover is best known for his role as Troy Barnes on NBC’s Community, but he’s also developed a legion of new-school hip-hop fans thanks to his debut album, Camp, released last year through the indie label Glassnote. According to Glover, the new mixtape will further expand his musical horizons. “Mixtapes are experiments,” says Glover, who recorded 25 tracks for the project. “Music is like weightlifting. I really want to get good and better at it, so I’m taking this as a dance with the audience.”

A virgin to Coachella as both an attendee and performer – he once visited the Palm Springs area with an ex-girlfriend, but that’s about it – Glover ensured that his festival debut would make an impact by bringing out fellow cult-favorite rappers Kenrick Lamar and Danny Brown. “Better memories this time,” he says wryly.

There’s just one catch: Glover is recovering from a broken foot that he suffered during a show in Tampa last month, so for now, at least, he must wear a cast boot while performing. But judging from his hyperactive set, it appears he isn’t fazed by the injury. “I can get way more active with the boot,” Glover says. “The boot is what keeps me safe. I was kicking stuff and jumping around.” The only downside?  Says Glover, “It’s not gonna get you laid.”

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